The COVID-19 pandemic has had a significant impact on retail, with varying levels of decline and recovery across different regions. To survive and optimize their response to the recovery, retailers must invest in technology and explore new sources of consumer data. Geosocial data, which captures social media behaviors and other non-traditional data points, can provide valuable insights into consumer behavior and preferences. When combined with credit card transaction data, geosocial data reveals relationships between social media behaviors and restaurant sales, highlighting the importance of tailoring marketing strategies to local demographics and preferences. The analysis also highlights differences in how counter-cultural segments relate to restaurant sales in different cities, suggesting that progressive cultures may be more accepting of certain behaviors. By leveraging retail data analytics, businesses can gain quantified insights into consumer behavior and preferences, enabling them to make more informed location decisions and optimize their marketing strategies.