For Pride Month this year, Bump.sh opted for a different approach by not adopting the customary rainbow-colored logos, which have been a mix of genuine support and pinkwashing by various companies in recent years. This decision aligns with their commitment to inclusivity and support for LGBTQIA+ communities, particularly the trans community, which faces significant challenges and attacks globally. While many companies have refrained from using Pride-themed branding, Bump.sh chose to express their support through a blog post and by actively supporting organizations that assist LGBTQIA+ individuals. They have also committed to matching donations made by team members to these organizations, emphasizing the importance of genuine connection and support over symbolic gestures.