Our daily lives are powered by mountains of code that underpin digital civilization, and bug bounty programs have emerged as an effective way to engage with hackers to counterbalance aggressive threat actors. Historically, there has been reluctance from program owners to reward participating hackers at market rates due to outdated understanding of ROI. However, a strong belief is that appropriately rewarding hackers is essential for success in bug bounty, and the economic benefits far outweigh their cost. The infamous MOVEit Transfer Vuln is an example of how a modest bug bounty reward would have paid for itself many times over, with a financial impact estimated at $11.08 billion due to 67 million records compromised. Implementing a robust bug bounty program can lead to long-term cost savings, protection of brand reputation, competitive advantage, avoidance of potential fines and legal fees, and access to expertise on-demand. Hackers agree that most organizations do not understand the true risks of breaches, and there is no downside to scaling programs toward market-rate payouts over time. The recommended reward ranges have been updated to reflect the current marketplace, with rewards ranging from $5,000 to $20,000 for critical vulnerabilities, as per Bugcrowd's benchmarking data.