Moving Security out from Under the Hood` highlights the challenge in framing security as a product or service differentiator, where consumers are not as clear in their needs as they are with other features. To shift this, Bugcrowd's Casey Ellis and Prevalian's Liz Wharton emphasize four key elements: data-driven research, economization of scalable solutions, legislative best practices, and socializing security concepts in a consumer-friendly language. The crowdsourced security model has helped organizations find vulnerabilities faster and more efficiently, with increased adoption and reported returns spurring legislative support. Socialization is critical for mainstream adoption, as consumers may struggle to assign value to one approach over another. By seeding value at the customer level, initiatives like Keren Elezari's TedTalk have elevated crowdsourced security programs' importance amongst mainstream buyers. The virtuous cycle of growth and value multiplication has been observed in both hackers and program customers, where increased adoption leads to more unique skills surfacing, and a focus on excellence promotes quality at scale. Ultimately, the driving force behind revolutionary security methodologies like crowdsourced security lies in the conversation around why this technology is necessary today, and what it means for every consumer.