The Secure by Design (SBD) pledge is a voluntary initiative launched by the Cybersecurity and Infrastructure Security Agency (CISA) in May 2024, aiming to improve software security. The pledge asks enterprise software vendors to make measurable progress across seven security goals within a year, including increasing multi-factor authentication use, reducing default passwords, and improving vulnerability disclosure. While the pledge is commendable, its impact six months in has been limited due to a lack of transparency and accountability from some signatories. However, companies like Tenable, Trend Micro, and Google have demonstrated progress by sharing their achievements and challenges publicly. To sustain and amplify the SBD movement, it's essential to formalize transparency, expand the pledge to cloud infrastructure and IoT devices, consider incentives and regulation, and provide solutions to support companies in meeting SBD's requirements.