Metrics for Growing and Improving Your Bug Bounty Program

At Bugcrowd, customers often ask about growing and improving their bug bounty programs over time. To address these concerns, it's essential to define objectives and metrics for the program as a first step. This will provide a critical tool to measure if the program is on track and healthy, as well as when adjustments are needed. Common success metrics include raw activity (submissions), valid submissions, critical findings, dollar awards, target additions, existence of the program, verified coverage testing, and iterating based on these metrics to increase incentives, grow the crowd, add scope, or other necessary changes.

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