IoT security is a pressing challenge as 25 billion IoT devices are expected to connect the world by 2021, with many unregulated and insecure. Companies like Fitbit and Arlo have taken proactive measures by inviting ethical hackers to test their devices before market release. Consumers are now demanding responsible data handling, with 87% of consumers planning to take their business elsewhere if they don't trust their data is being handled responsibly. The Japanese government has also taken decisive action to improve cybersecurity, attempting to hack into internet-connected devices in homes and offices as part of a 5-year program ahead of the Olympics. Employee negligence remains a significant cybersecurity risk, with social attacks accounting for most breaches. A robust security posture is critical, with vulnerability disclosure becoming best practice due to its ability to identify vulnerabilities through collective creativity and expertise of ethical hackers.