Crowdsourced security is only as successful as the hackers and researchers with whom it collaborates, and matching and activating the right individuals is crucial to success. While focusing on the number of researchers can be logical, considering the diversity of perspectives within a crowd provides more comprehensive results. Different hacker roles, including Beginners, Recon Hackers, Deep Divers, Generalists, and Specialists, bring unique value to crowdsourced security programs. Each role has an important role to play in a given program, and understanding these roles is essential for maximizing contributions. Bugcrowd's engineered approach intelligently sources and activates the right role types and skills for programs at the right time, unlike other providers that rely on leaderboards or coarse-grained methods.