In 2010, Barracuda Networks launched a formal bug bounty program, paving the way for other organizations to follow suit. The company has since transitioned to a fully managed Bugcrowd bounty program in 2014, leveraging Crowdcontrol to efficiently handle vulnerability submissions and allocate internal resources. Through their bounty program, Barracuda has seen significant traction over several years, and is now looking to explore new initiatives. This experience has been highly valuable for the company, allowing them to evolve their program and improve overall product security.