Bugcrowd has launched Attack Surface Management (ASM), a crowd-powered solution that leverages the creative genius of researchers to help companies identify their unknown attack surface, provide more crowdsourced opportunities, and expand assets under coverage through incentivized testing programs. Researchers play a crucial role in identifying and understanding the unknown, bringing personal recon tools and methods to ASM engagements. The solution provides attribution and prioritization exercises, allowing program owners to understand the relationship between assets and true owners, as well as researchers' perspectives on asset attack-ability. By aggregating this information with anonymized data from Bugcrowd's history, ASM aims to provide a more organic measure of real risk possible, helping organizations redefine security at scale and view risk-based vulnerability management in a new light.