Today is the first day of another Consumer Electronics Show–CES, marking 50 years since its launch as a platform for consumer electronics. The scope of CES has expanded significantly over the years to include all aspects of consumer technology, with the majority of products on display being Internet of Things devices or IoT. This explosion in IoT devices has led to major shifts in how we work, play, and live our lives, but also created significant security concerns due to the rapid development pace and widespread adoption by consumers. As a result, most IoT vendors are playing catch-up when it comes to security, with many experts, including myself as Head of Trust and Security at Bugcrowd, sounding the alarm on these vulnerabilities. The show will feature products and discussions on the latest security measures for new IoT devices, with the question lingering whether consumer demand will force vendors to prioritize security or push products to market before they've been fully tested.