1Password has increased its "capture the flag" challenge reward from $25,000 to $100,000 as part of its security program, demonstrating a serious commitment to customer security and leveraging the power of the crowd to improve its platform. The company recognizes the value of providing fair rewards to researchers who contribute to its security efforts, aligning with Bugcrowd's guidelines on what a bug is worth. This high-reward challenge reflects 1Password's emphasis on using human ingenuity to continually improve its security posture in light of recent security incidents such as Cloudbleed.