The text discusses the different types of mobile applications, focusing primarily on native mobile apps, which are specifically developed for particular operating systems like iOS or Android to ensure optimal performance and seamless integration with a device's hardware. It contrasts native apps with web apps, progressive web apps, and hybrid apps, noting that native apps offer superior performance, offline functionality, and enhanced security due to their direct access to device features. The text highlights the complexity and cost traditionally associated with developing native apps but introduces Bubble's no-code platform as a solution that simplifies this process, allowing for the creation of fully-featured apps without the need for coding expertise. Bubble's platform uses a visual editor to facilitate development, reducing costs and time while offering a streamlined user experience and the ability to maintain a single codebase across different platforms.