When building LinksUp, the founders initially used Bubble, a visual development platform, to create an app from scratch without writing any code. This allowed them to quickly launch the app in under two months. The app features a storefront for creators to showcase and sell NFTs, as well as tokenized content that is only accessible to those who own the NFT. Creators can claim ownership of their content by minting an NFT and storing it on a decentralized blockchain, but the content remains accessible to everyone. Token gating allows owners to guarantee access to the content, increasing its value and utility. LinksUp aims to expand into web3 features, leveraging Bubble's visual development platform to create a no-code stack that enables creators to host their content on a decentralized blockchain instead of traditional platforms.