A Beginner’s Guide to Web Analytics in 2022
Blog post from Bubble
There are various web analytics tools available, including traditional web analytics tools such as Google Analytics and Clicky, which provide general information about website visitors; dedicated heat map tools like Crazy Egg, which offer a visual map of where people click on a webpage; and click tracking and conversion tracking tools like Voluum and Prosper 202C, which allow for more detailed analysis of user behavior. Additionally, competitive intelligence tools such as Ahrefs and SEMrush provide insights into what competitors are doing online, while ad serving and tracking web analytics tools like Revive Adserver enable users to serve ads like large companies do. These tools can help businesses optimize their websites, improve conversion rates, and gain a competitive edge in the market.