Building in public is a strategic approach where founders and product teams openly share their development process with a wider audience, aiming to attract early users, build trust, and foster community engagement. This method involves sharing a mix of business progress, product updates, and personal reflections, which can lead to increased visibility, audience growth, and brand recognition. The philosophy encourages transparency, inviting feedback, and collaboration, thus transforming the startup journey into an interactive narrative that benefits both creators and their audience. However, it requires strategic discretion, as sharing too much can expose a venture to competitive risks or undue pressure. The practice of building in public can attract like-minded investors and collaborators, but it necessitates a careful balance between openness and confidentiality, especially in sensitive situations or highly competitive markets. Bubble, a no-code development platform, advocates for this approach, providing tools to support the startup journey while encouraging users to share their progress thoughtfully and strategically.