Salesforce Lightning is a component-based, no-code app development framework designed primarily for enterprise users, enabling administrators to build apps on top of Salesforce data with a modern UI and pre-built or custom modules. It offers a drag-and-drop visual interface for organizing components and comes with a range of pricing models under Salesforce's enterprise pricing, including Essentials, Professional, Enterprise, and Unlimited editions, each with varying features and costs. In contrast, Bubble provides a more flexible no-code platform suitable for a broader range of users, including developers and small business owners, with pricing based on application rather than user. While both platforms support integration with web APIs and encourage app building without code, Salesforce Lightning focuses on internal enterprise workflows, whereas Bubble offers more freedom to create diverse apps for both internal and end-user purposes. Alternatives to Salesforce Lightning for no-code platforms with an enterprise focus include Unqork and Retool, while Bubble stands out for those seeking the capability to build both internal tools and customer-facing applications.