Bubble aims to bridge the gap between programming and coding by providing a tool that enables users to design and build apps without writing a single line of code. The company's goal is to empower more people to create apps, rather than just learning how to code, by making it easier for non-programmers to understand app functionality and structure. By doing so, Bubble hopes to unleash the potential of many individuals who already know how to design an app like Facebook or Airbnb, but lack coding skills. The tool aims to reduce the attention to detail required for coding, allowing users to focus on building apps faster and more efficiently.