What Is Product Strategy (and How to Create a Great One)

Product strategy is a plan that defines the vision for a product and provides a high-level blueprint for achieving that vision. It takes into account target audience, unique value proposition, goals, main problems solved, and customer needs. A good product strategy provides clarity, helps prioritize roadmaps, communicates broader goals, and defines market positioning. Key elements of a product strategy include the product vision, goals, and initiatives. There are various types of differentiation strategies that can be used to create a successful product strategy. To develop a product strategy, start with a vision, build your strategy and roadmap, focus on what makes sense for your product, and involve product managers in the process. Bubble's no-code tools allow for efficient product development and execution of product strategies.