How to Use the Kano Model: A Complete Guide to Prioritizing Features by Customer Value

The Kano model is a prioritization framework that focuses on customer satisfaction to categorize features into Excitement, Performance, Basic, Indifferent, and Reverse categories. It helps product managers understand which features are most valuable to work on by emphasizing user preferences and allowing for the weighing of new features against improving current ones. The model is especially useful in early-stage development and can be implemented through customer surveys. However, it requires significant customer research and feedback.