Wireframes are a crucial component in the app development process, serving as the blueprint for a product's structure and functionality before any visual design is applied. They help developers, designers, and entrepreneurs focus on an app's core features, user flow, and data needs, avoiding costly design and usability issues later on. Bubble, a platform empowering non-coders to build their ideas, emphasizes the importance of wireframing in its Immerse pre-accelerator program, which aids underrepresented founders in creating MVPs. Wireframes can be low-fidelity, focusing on content placement and user flow, or high-fidelity, which include more design details. Effective wireframes map core user flows, functionality, and features, and consider design specifics, spacing, error states, and empty states. Bubble provides various methods to create wireframes, including sketching, using platforms like Canva or Figma, and leveraging Bubble's AI app generator. These tools and strategies are designed to help build a successful product from concept to launch without requiring coding expertise.