Kollecto is a web app designed to help people become art collectors by providing affordable access to their own personal art buyer. The founder, who has experience in product marketing and had previously worked at Microsoft, Microsoft Foursquare, built the initial version of Kollecto without writing any code, leveraging various tools such as Bubble, Strikingly, Typeform, Email, Plasso, Stripe, and Paypal to operate a business with operational costs under $600 per month. The app quickly gained popularity, reaching over 400 active users and $30k in art sales before being accepted into the 500 Startups Accelerator. However, as user growth increased, the founder realized that relying on human labor was unsustainable, leading to a transition to using Bubble, which enabled the development of a fully functioning app with an integrated art-matching algorithm.