Sarabeth Jaffe noticed a trend in millennials creating prenuptial agreements due to the increasing number of divorces. She teamed up with Julia Rodgers, a Boston divorce attorney, to build HelloPrenup, a platform for easier and more affordable prenups. They used Bubble's no-code web app builder to create the platform. Sarabeth built a custom API to process different legal requirements in various US states. The company launched successfully, garnering revenue in its first month, and was featured on ABC's Shark Tank where they struck a partnership deal with Kevin O'Leary and Nirav Tolia. HelloPrenup provides an affordable approach to the prenup-creation process, priced at $599 per couple.