This guide is designed for individuals who want to build a web application using Bubble's no-code web app builder. The 11-day journey covers various aspects of building an app, from setting up a free account and creating a first app, to designing elements, integrating with APIs, and launching the app. Along the way, users can learn about data types, workflows, privacy rules, testing, debugging, and iterating on their app based on user feedback. The guide aims to help users create a fully functional web app without requiring extensive coding knowledge.