Adam Frey's company, Design Experts, operates as a service-based business in Ottawa, Canada, with seven employees, including three remote workers. The company designs HVAC systems for homes and buildings, primarily serving HVAC installers who use their designs to guide installation work or obtain building permits. Adam Frey, the company's heat-loss designer, was tasked with rebuilding the website and eventually took on additional responsibilities such as managing technology tools and software development. Despite having no coding experience, Adam decided to build his own web-based project management tool using a "visual programming" tool called Bubble. He evaluated various options, including Outsystems and Configure.it, before choosing Bubble due to its simplicity and ease of use. Adam's journey with Bubble involved building timesheets, payroll, customer relationship management, and other applications that provided value to his team. His success in building complex tools without coding experience has enabled Design Experts to make software applications for themselves, saving them money on external software and allowing for faster problem-solving and custom feature development.