Bubble, a no-code platform, practices "dogfooding" by using its own product to improve it and showcase its capabilities. Dogfooding is a term that describes a company using its own product to get meaningful internal feedback and iterate faster on new features. Bubble's founders and engineering teams use the platform to create custom tools and apps, such as a website, project management tracker, and invoicing page, which helps them improve their product and demonstrate the power of no-code technology. By building on Bubble, they can make changes quickly, test new ideas, and empower non-engineering team members to create new tools and products. This approach has helped Bubble improve its product, showcase its capabilities, and attract users who want to build sophisticated web apps without coding.