Measuring programmer output based on lines of code written is a flawed approach, as it fails to account for the true cost and value of coding. Writing code is a necessary evil that requires significant upfront time investment, but its full cost is revealed when maintenance and compatibility issues arise. The goal of programming should be to accomplish goals efficiently with minimal code, making programmer skill, language choice, and tool usage crucial factors in achieving this objective. A company like Bubble aims to minimize the amount of code required for users to build their products and apps, pushing the limits of what is possible while striving for "no more code".