A business development plan outlines objectives and strategies to help grow a company, identifying challenges before they become surprises and showing potential investors that you've thought about your plan. This plan can include various strategies such as networking, outbound sales, referrals, content marketing, advertising, strategic partnerships, and other initiatives. Tactics like consultations, product demos, webinars, PR, earned media, speaking engagements, sales sequences, nurture campaigns, SEO, industry events, social media, and pay-per-click ads are also crucial to execute the strategies. Ultimately, the best BD strategies and tactics match your business, requiring audience research, competitor analysis, and defining metrics for success. A great product is essential to make business development easier.