Bubble is a no-code tool that allows everyday makers to build software without writing a single line of code. It has made it easier than ever to start building software, and its powerful platform has enabled users to create websites, directories, and even social networks. The guide aims to help users build a code-free whitelabeled version of Etsy, covering key features such as listing products, displaying dynamic lists on the home page, creating dynamic product pages, and adding items to a cart. It also covers how to configure the database, building workflows, and integrating payment processing using Stripe.js. The guide provides a step-by-step process for building an Etsy clone with no code, making it possible for users to save thousands of dollars by avoiding hiring a developer or dev team.