Why Wellness Company Cuure’s Tech Stack is Bubble-First

Jules Marcilhacy and Hugo Facchin founded Cuure, a personalized food supplement startup, utilizing the no-code platform Bubble to rapidly prototype and iterate on their business idea. Starting from a simple prototype built over a weekend, Cuure evolved into a company with €10 million in Series A funding, thanks to its ability to quickly adapt and meet customer needs without needing a traditional CTO. The flexibility of Bubble allowed Jules to manage both the technical and operational aspects of the startup, which led to significant growth, including a €1 million seed round and the development of logistics software to enhance personalization. As Cuure expanded, it maintained a "Bubble-first" approach, integrating the technology into its operations and planning a mobile app to further enhance its health and wellness offerings.