What Building Behance and Adobe Taught Scott Belsky About Product-Market Fit

Scott Belsky, founder of Behance and former Chief Product Officer at Adobe, shares insights from his experiences building products and investing in startups, emphasizing that passion alone should not guide product development. He discusses how the early focus group for Behance revealed that creatives needed solutions for getting credit for their work and being discovered, rather than just another platform. Belsky underscores the importance of empathy in understanding user struggles and the necessity of building a strong company culture alongside the product itself. He highlights the dangers of unchecked optimism among founders, noting that it often leads to overlooking potential pitfalls. Through his role at A24 and as an angel investor, Belsky continues to advocate for asking the right questions and understanding user needs, which he believes are crucial for product success.