Parabola has partnered with Bubble to enable data automation via a drag-and-drop experience, allowing users to easily move data between the two platforms. This partnership provides a more macro-scale approach to working with Bubble app data, enabling complex flows to be created for integrating with 3rd party services. Parabola is particularly useful for tasks such as transforming and pushing data into external systems like CRMs or marketing tools, or manipulating data in ways that are challenging within Bubble's workflows. The partnership also enables users to create more sophisticated data pipelines by leveraging Bubble's Data API, which must be enabled and Privacy rules set appropriately. This collaboration aims to enhance capabilities for working with Bubble data, allowing users to explore new possibilities.