Bubble, a tech company focused on visual development, is navigating the evolving landscape of AI by committing to a bold five-year vision to maintain its unique value proposition. With over 6 million users and $1.1 billion in transactions facilitated this year, Bubble acknowledges the need for cultural and operational shifts to compete against emerging vibe-coding tools. The company's leadership has initiated a transparent conversation with employees, asking them to commit to a shared vision of creating a superior standard for software development. This vision emphasizes delivering scalable, secure applications over mere prototypes. The company is embracing a culture of speed and quality while maintaining customer-centric principles, aiming to redefine the market and remain true to its mission of making software development accessible to all. With 95% of employees committed to this transformative journey, Bubble plans to aggressively hire in 2026 and continues to offer a free plan for users until they are ready to launch, ensuring the company's future growth and success.