Launch Lab Recap: How to Get Your First Users Before Launch
Blog post from Bubble
Bubble’s Launch Lab discussion with growth marketing lead Emmelie De La Cruz and thoughtbot design director Vendela Colavecchio emphasizes launching software early to validate assumptions with real users rather than refining an untested product for months. Their recommended approach includes documenting assumptions and their success metrics, running inexpensive tests such as landing pages or ads, postponing nonessential ideas, and repeatedly releasing small product increments based on user behavior. The session also advocates waitlist pages over generic coming-soon pages because they can measure demand, collect prospective user insights, and support early-access, chronological, or referral-based launch strategies. Founders are encouraged to test the riskiest and most distinctive feature first, use signup questions to learn about customer pain points, desired outcomes, and existing workflows, and turn user language into marketing copy. Promotion through credible branded pages, social content, targeted paid ads, and direct outreach should occur while development continues, creating an ongoing build-feedback-improve cycle.
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