How We Designed Bubble's New Brand Guidelines

Eve Spears, Creative Lead at Bubble, discusses the evolution of the company's brand identity, focusing on the need to adapt and document their visual and interactive elements to match significant industry shifts. Since joining Bubble in 2022, Eve has overseen a strategic revamp of the brand, likening the process to renovating a house by preserving its strong foundation while modernizing outdated aspects. The updated brand system, which includes a vibrant color palette inspired by nature and a flexible typography scale, aims to represent Bubble's role in the AI visual development platform landscape. The initiative involved contributions from an internal team, including UX design, imagery, and content strategy, to create an intuitive and exploratory experience that highlights the brand's progress. These changes are part of a broader effort to establish a flexible, scalable brand system that supports Bubble's future ambitions, reflecting the company's commitment to innovation and accessibility.

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