How Ohana Built a $40M Subletting Marketplace on Bubble

Ohana, a subletting marketplace founded by Jacob Halbert and Ezra Gershanok, has transformed the subletting landscape by creating a safe and efficient platform built on the Bubble framework. Initially inspired by their previous venture Keyper, where they first utilized Bubble for order management, Ohana was designed to address the lack of security and trust in existing subletting options like Craigslist and Facebook. With features such as secure Stripe payments, video call introductions between hosts and guests, and an AI-driven fraud prevention system, Ohana offers a comprehensive solution that has facilitated $16.2 million in host earnings and achieved 9x year-over-year revenue growth. The platform's rapid development and scalability, supported by Bubble's user-friendly interface, have allowed the company to expand to nine cities globally, reaching profitability within 14 months. As they continue to grow and plan for a mobile app launch, Ohana's founders emphasize the importance of their collaborative development process and the agility provided by Bubble, enabling quick iterations and adaptations based on user feedback.