How Messly Became a Locum Doctor Industry Powerhouse

Messly, a leading UK recruitment platform for locum doctors, was co-founded by Dr. Abrar Gundroo and Chris Kurwie, who identified inefficiencies in the traditional locum hiring process. Initially relying on a conventional development team, the duo faced slow progress and costly iterations, prompting Abrar to pivot to the no-code platform Bubble, which significantly accelerated development and feature deployment. This strategic shift allowed Messly to rapidly adapt to the increased demand for locum doctors during the COVID-19 pandemic and ultimately led to its acquisition by M3, a global network of physicians. Now poised for global expansion, Messly plans to enter the Australian market, leveraging Bubble's flexibility and speed to make necessary adaptations while maintaining its growth momentum and high user satisfaction.