Peter Nilsson, a Swedish no-code instructor and entrepreneur, has played a significant role in introducing UX design to Scandinavia before transitioning into entrepreneurship. He now helps others develop their own startups using Bubble, a no-code tool that enables users to build SaaS platforms, marketplaces, and CRMs without writing code. Prior to no-code, Peter was a real programmer who introduced UX to Sweden and managed several startup companies before becoming a coach in the startup ecosystem. He discovered Bubble through his experience building apps for various clients worldwide and chose it because of its ease of use and time-saving capabilities. Peter enjoys teaching Bootcamps and finds it rewarding to help others launch their app businesses quickly. According to him, entrepreneurs should focus on launching with less functionality and gathering real customers early on to understand the market's needs.