In 2018, Jof Walters was introduced to the concept of no-code technology by Simon Jenner, which sparked his interest in its potential impact on the startup landscape. He co-founded Million Labs UK, a company that provides early-stage investment to no-code startups like Bubble, which is a no-code tool for building web applications without coding. Jof has experience in financial technology and has worked with various platforms, including the first internet credit card and alternative currencies. As one of the Bootcamp instructors, he shares his expertise and teaches entrepreneurs how to build their products using Bubble. According to Jof, the key to success lies in practicing and building small projects before moving on to more complex applications.