Company
Date Published
Author
Alexander Torres
Word count
650
Language
English
Hacker News points
None

Summary

Reachr is a platform that provides brands and influencers with a secure way to collaborate on marketing campaigns. The platform automates collaboration by providing a workscape that both parties can share, eliminating scams and ensuring timely content delivery. Reachr allows influencers to sign up, create personas, and apply for available campaigns, while brands sift through applicants and select collaborators. The company's founder, Ahmed Tawfik, discovered no-code tools like Bubble after learning advanced programming techniques and realized the platform was the way to go. He built the app on Bubble due to its ease of use, flexibility, and debugging capabilities. Reachr has achieved significant traction in just a few months, becoming profitable with multiple clients and thousands of influencers worldwide. The company plans to continue developing new features and automating steps to add measurable value to each collaboration.