Matthew Haller, CEO of Incentiv, built an app that automates commissions calculation for small and medium-sized businesses after experiencing frustration with companies spending millions on custom solutions that were scrapped. With the help of Bubble, a no-code tool, he was able to quickly build and test his application, rapidly pivot features as needed, and now has processed over $500,000 in commissions. Incentiv provides real-time insights into rep earnings, organizes sales contracts, and automatically analyzes commission budgets. The app's future plans include solidifying the sales rep experience with a plan calculator and evolving its analytics platform to include guardrails and best practices.