Company
Date Published
Author
Alexander Torres
Word count
539
Language
English
Hacker News points
None

Summary

We spoke with Gumball co-founders Steven Rho and Roger Greene, who built their influencer marketing campaign management app using Bubble's no-code platform despite not having programming backgrounds. The app solves the problem of managing influencer marketing campaigns by providing brands with a user-friendly interface to track the success of their campaigns and find influencers. Gumball automatically calculates important metrics for influencer campaigns, making it easier for brands to measure their results. The co-founders discovered Bubble through friends at Switchyards, an Atlanta-based entrepreneurial hub, and chose to build their app on the platform due to its ease of use and affordability. So far, they have seen success with their app by using it to manage influencer marketing campaigns for a toy company, and plan to expand their user base in the future.