15 Practical Ways to Improve App User Retention in 2024

User retention in mobile or web apps is crucial for success. Key metrics to measure include user retention rate, customer churn rate, daily/monthly active users, and customer lifetime value (CLV). To improve retention, meet user expectations by setting clear ones, aligning with UI/UX best practices, reducing app friction, making onboarding seamless, incentivizing return visits through gamification or loyalty programs, increasing personalization, and avoiding being annoying. Building an app with no-code tools like Bubble can help in faster iteration and improvement based on user feedback.