In 2011, the tech space was calling out for everyone to "learn to code." Codeacademy raised $2.5 million that year, as technology's relationship with society was shifting rapidly. Twenty-five-year-old Josh Haas, a Harvard philosophy graduate who already knew how to code, joined a startup called KeywordSmart, which aimed to make keywording images easier for professional photographers and image asset managers. However, the market proved small, and they had trouble attracting customers. After bootstrapping for almost a year, Josh realized that there was a need for a platform where someone like Jody, his co-founder, could build their startup without an engineer. He then started coding a project called Bubble, which aimed to help non-technical founders build their ideas without needing to learn how to code. With the help of Emmanuel Straschnov, Josh's co-founder and friend, Bubble became a "no-code" platform that allowed users to create fully functional web apps without writing any code. The company bootstrapped for several years before becoming venture-backed in 2019, securing $6.25 million in its seed round and later raising $100M in 2021. Today, Bubble has grown to help millions of users and is working on an old problem: the visualization of logic that erases the line between using technology and creating technology.