In the context of software development, the importance of delivering high-quality, bug-free software has become critical for companies, especially large ones like Apple, which faced significant challenges with software bugs in recent times. The increasing complexity of IT systems raises questions about the feasibility of achieving completely bug-free software, yet the stakes are high as poor software quality can lead to declining customer confidence, brand damage, and revenue loss. This emphasizes the necessity for organizations to prioritize software quality across all levels, not just within development and operations teams. Automated testing, particularly using tools like Selenium, plays a crucial role in maintaining software quality by allowing developers to efficiently test applications across numerous devices, ensuring robust performance. In response to these challenges, companies are expected to increase their budgets for quality assurance and testing significantly, with automated testing providing a valuable solution for managing the complexities of modern software development. Apple’s initiative to focus on software quality in 2018 serves as a call to action for other companies to prioritize this aspect in their operations to avoid the costly implications of poor software quality and to support customer retention.