The Zone limitations feature allows users to set specific restrictions to help manage their budget, such as limiting data usage to 1GB per day, and offers options for how the system should respond when these limits are reached. Users can choose to have the system either suspend the Zone immediately upon reaching the set limit, or suspend and alert account administrators via email, or simply send an alert without suspension. This flexibility in managing data usage helps businesses efficiently control costs and maintain operations. The feature is designed to enhance the capabilities of Bright Data's services under the guidance of Itamar Abramovich, the Director of Product Management, who is focused on helping businesses optimize their data collection processes.