Bonobos Chooses Box to Power New Experiences in Retail
Blog post from Box
Bonobos, a leading U.S. web-built apparel brand, has announced the deployment of Box’s cloud-based content management platform across its enterprise to enhance content management and collaboration. Originally launched online in 2007 and now boasting over 23 physical locations, Bonobos aims to utilize Box to efficiently and securely manage digital assets for employees, retail partners, and customers, thereby enhancing the shopping experience. According to Dominique Essig, Bonobos' Chief Experience Officer, the platform will allow for seamless management of content, marketing materials, and training resources on any device. This move aligns with the shifting retail landscape that emphasizes the need for secure and user-friendly mobile technology for store associates and partners. By adopting Box, Bonobos joins other renowned retailers like Gap, New Balance, and Sephora, leveraging the platform to facilitate secure and effective collaboration across various operational levels.
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