Behind the scenes: An inside out approach to making a collective impact
Blog post from Box
Box, a cloud content management company, leveraged its annual BoxWorks conference and internal fundraising efforts to address the digital divide exacerbated by the COVID-19 pandemic, focusing on supporting digital transformation for nonprofits and their beneficiaries. Recognizing the lack of access to technology for millions of Americans, Box partnered with human-I-T to raise funds and awareness, aiming to provide connectivity and devices to underserved students. The company creatively engaged employees through campaigns like Tags for Good, exclusive Zoom backgrounds, and a fireside chat with human-I-T, while also involving executives in fundraising activities. During BoxWorks Digital, partnerships with Cisco and Okta were highlighted, and a Tweet for Good campaign on social media further amplified the initiative. The conference featured interactive elements such as a DJ event and a fireside chat with Magic Johnson, all contributing to the successful raising of over $100K, surpassing their target and ensuring that more than 800 students would receive the necessary technology to continue their education.
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