AI moves to the core: What NAB 2026 means for entertainment
Blog post from Box
The 2026 NAB Show in Las Vegas underscored the transformative impact of AI in the media and entertainment (M&E) industry, highlighting its evolution from supporting roles to becoming an integral part of operations by automating workflows in production, marketing, and distribution. AI in M&E is increasingly agentic, capable of understanding scripts and contracts, extracting key information, and triggering workflows, but its effectiveness hinges on its integration with content, which forms the core of every business operation. The show emphasized the importance of metadata as a critical component for AI to understand business context and automate processes, driving real ROI in the industry. As content creation accelerates, the need for scalable infrastructure and robust content management platforms like Box becomes vital to handle large content volumes without security risks, ensuring seamless workflow execution. The modern entertainment stack relies on the interplay between AI, metadata, automation, and security, with content as the central platform, enabling companies to move faster to market, scale creativity, and unlock greater value from their content.
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