A conversation with RWS Global on reclaiming human creativity through AI — with integrity

RWS Global, a prominent live entertainment and sports production company, strategically integrates AI to enhance human creativity without replacing it, emphasizing that AI should not originate story, tone, emotion, or intent. The company, which manages entertainment across numerous venues including cruise ships and theme parks, has adopted an AI transformation philosophy summarized as "earn the right to automate," focusing on operational efficiency and workflow automation rather than creative tasks. By utilizing AI for tasks like contract management and metadata extraction, RWS has streamlined processes, freeing up time for creative endeavors. These efforts are supported by a governance model that embeds guardrails into technology rather than relying on policy manuals, allowing AI to be used safely and effectively. The company also fosters a collaborative approach to AI deployment, involving "AI champions" from various departments to ensure that tools address real challenges, and measures AI success by its seamless integration into workflows, enhancing human capability without being intrusive.

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